When we started Forge, we weren’t just trying to sell gumshields. We were building something bigger — a brand fighters could wear with pride, a badge of honour in their mouth, and a presence in every serious gym in the UK and beyond.
This isn’t about mass-producing cheap plastic. This is about earning our place cage-side, in corners, and on highlight reels.
Here’s exactly how we plan to become a household name in combat sports:
1. Custom Gumshields That Hit Different
We’re not making generic, boil-and-bite crap. Every Forge shield is built like armour, custom fit, and tattoo-inspired — because protection shouldn't look boring.
Think of it like this: your gloves, your shorts, your banner — they all say something. Your gumshield should too.
2. Backing Fighters, Not Just Selling to Them
Forge is for the people who grind every day — amateur boxers, up-and-coming MMA killers, kids taking their first steps onto the mats.
We’re not here to wait until someone’s famous. We’re here to put people on — sponsor early, shout them out, and make them part of the Forge family before the spotlight hits.
You’ll see us at local shows, in your gym, and eventually in the big leagues. But it starts on the ground.
3. Aggressive, Minimal, Black-and-White Branding
We’ve taken inspiration from streetwear giants like Off-White and combat kings like Venum. Our aesthetic is stripped-back but deadly. Black-and-white visuals. Clean fonts. Heavy energy.
We're building more than gumshields. We're building a look.
4. Content That Actually Slaps
Most brands post product pics. We post fighters, culture, and stories.
Behind-the-scenes from gyms. Raw interviews. Fight night recaps. Style drops. Fighter features. The kind of content you actually want to see — not just scroll past.
5. Earned Loyalty, Not Paid Influencers
We want Forge to be a status symbol in gyms. Something fighters respect. When you see someone with a Forge shield, you know they’re serious. That only happens when you build with integrity, not shortcuts.
We’ll earn our way into the scene. Then own it.
6. One Gym at a Time
We’re starting local — one fighter, one coach, one team at a time.
We’re not rushing to get stocked in big chains. We’re showing up in person, building relationships, fitting shields ourselves, and creating hype face-to-face.
The internet will follow. But the foundation starts in the trenches.
Final Word
Forge is already starting to buzz. Fighters are talking. Coaches are calling. And we’ve barely started.
The goal is clear: make Forge a name that’s respected, worn, and repped in every serious combat gym across the UK.
And when we get there, it’ll be because we earned it — one round, one shield, one fighter at a time.
Want to be part of the story?
Drop us a DM or book your custom fitting now.
Let’s build something legendary.
